Many value added features can be added to the original services provided by the original hosting provider and sold for a premium. Some examples of such added services are using the storage from the original service provider while providing your own webserver to the next customer.
Some reseller hosting providers can provide their own email server while using the original hosting provider’s web server and putting it in a package to give benefit to the user. The reseller could provide distribution infrastructure to combine the services of a large number of original sellers and load balance the user requests across those servers. The reseller might provide cross geographic web hosting services by signing up with a large number of original web hosting services as a result, removing geography from the end user’s list of concerns. The ways a web hosting service can be packaged by a reseller are only limited by the amount of innovation the reseller can do and sky is the limit.